for our costumers:

it is not about satisfying your needs, but your desires. You don't believe in what we believe, since you don't know what we know, therefore we will never know your rational needs.

We want to be irresistible for you and that is not rational.

 

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for our team:

we are looking for missionaries, not mercenaries. People who come to make money as their first objective, we want them far away. We want people who believe they can make the world a better place to live.

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to guide our actions:

we act thinking in the long term. The best way to predict the future is to create it. To conceive that Eden to which everyone would like to go and to set the course in that direction in order to arrive someday. 

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we are sincere. Expressing our thoughts its not to please or to disapprove, but to build together with the common goal in mind.

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we are free (responsibly). Having freedom in decision making is not synonymous of achieving good results. We must pivot quickly, acting so is more important than the initial decision itself. Falling into constant failure is caused by stubbornness, we should let our ego fly away.

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we must accept well-founded risks without fear of failure.